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4Cs Blog: Happy Employees = Happy Customers


How HR Professionals Can Promote a Healthier Office Culture

Human resource professionals are the backbone of office culture. In many ways, they set the direction of the company through the people they bring on board and the company culture they work to develop. Without our HR professionals, there would be countless things around the office that just wouldn’t quite be right.
 
They are involved in helping employees succeed from the day they are hired until the day they leave the company. HR professionals help provide opportunities, resolve workplace issues, and play an outsized role in creating a positive work environment. Of course, that is just the tip of the iceberg when it comes to the wide array of tasks and leadership roles that our HR professionals play.
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Do You Need to Know How to Dress for Business Meetings?

The purpose of a business meeting is to make an impression, and so should your business attire. These meetings are an essential part of a company, and how you present yourself as a professional in these meetings shows a contribution to the company’s success.
 
Choosing the right outfit for a business meeting is as important as body language. A harmonious blend of both makes a difference in impressing others. Research by Prof. Lakshmanan and Dr. Nagarathinam shows that the candidate’s appearance can convey a strong sense of trustworthiness, self-confidence, dependability, and professionalism.
 
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How the LNG Industry Is Creating New Business Opportunities

The liquefied natural gas (LNG) industry was seriously hit by low prices and oversupply before and during the pandemic. Industry experts explained this to be a result of new projects in and around the industry growing at a bigger capacity than the steady demand growth. The pandemic exacerbated market volatility by reducing the global demand for gas, dwarfing supply chain optimization efforts, and precipitating a prolonged period of low oil prices. However, things have started looking up for investors in the industry.

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Making the Office More Appealing Than Working from Home

After tasting the convenience, time and money saving and a better work-life balance that come with working from home, most employees are reluctant to get back to the office. However, a traditional office is still important, which is why employers are eager to get the employees back to the office. It is a hard time for employers keeping in mind that employees have the upper hand, so to say. Forcing them back to the office won’t cut it, and might even lead to employees looking for other opportunities. Employers need to be creative in their approach. And, that is where making the office more appealing than working from home comes in. This can be a great way to nudge them back to the office. Here are a few ways on how you can go about it.

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The role of LinkedIn in Your Professional Success

LinkedIn, the professional social network, has quickly proven itself to be one of the most effective business networking tools out there. However, many people are still unsure how to use it to its fullest potential.

Why should you even bother using LinkedIn? Because it is an extremely valuable tool, not only for making business connections but also for building your online presence. LinkedIn is becoming more and more important in business, and you don’t want to be left behind.
 
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How Employer Branding Can Boost Your Recruitment Strategy

In an employee-driven market, it has become challenging to draw the attention of people with the required skill set and talent for the vacant positions in your company before they end up with your competitors. 

As we are in a digitalized world where information turns out to be effectively available, recruiting is turning out to be increasingly a difficult task. As a result, the employer brand has become an essential part of the employment and retention strategy.

Every organization has a reputation. Positive or negative information about such an organization can be easily accessed by the pool of candidates seeking employment and it directly influences the type of talent an organization attracts.
 
This article will reveal to you the ways employer branding can help boost your recruitment strategy. 
 
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10 Effective Management Practices for Leading a Remote Team

Working with a remote team may seem more challenging than working with an in-office team. However, if you have experience working with remote employees, you likely won’t find it too difficult.
 
On the other hand, if you are just starting out managing a remote team, then you should definitely prepare for this task that you will take on for the first time in your life. To help you, here are the ten most effective management practices for leasing a remote team.
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How Video Became An Essential Part Of Employee Onboarding

One of the most important parts of any business that wants to be successful is hiring the right people. But once employees are hired, they still need to be onboarded and integrated with a company and how it operates.
 
This process has generally been quite cumbersome and difficult, but the recent presence of video as a part of onboarding has changed that. Using simple tools and a video editor, companies can craft and show a variety of videos that can streamline and simplify the process of onboarding new employees and getting them trained up to succeed at their positions.\
 
But how did the video become such an essential part of employee onboarding today? Well, that is largely because it can be more effective than traditional means. This article is going to go over some of the many benefits of using video in your onboarding process, and how it became so popular.
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6 Mobile Marketing Strategies for Travel Businesses

Mobile marketing remains one of the most effective and affordable ways to reach potential customers. The number of mobile users around the world increases by the day. In addition, these users are always on their devices whether at home or on the go. Leveraging the power of mobile devices in your travel business marketing strategy can drive tremendous results. This is because you are able to widen your reach, create a personalized marketing experience and offer the much-needed convenience of finding the information that they need while on the go. Now that the travel business is booming again, it is the best time to start strategizing on how to reach out to customers on their mobile devices. Here are 6 strategies to give you a head start.

 
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How to Use Market Research to Improve Employee Engagement

When most people hear the term "market research," they associate it with data collection from outside the organization. This information is collected and analyzed to improve product innovations, sales, and marketing efforts.

Leadership and business stakeholders often overlook the value of market research as it applies to their most valuable resource: the employees. Here are some practical ways to use market research to improve employee engagement.
 
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About

Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.



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Favorite Links


Engaged Employees Blog

HR ToolKit Guide to Employee Surveys
Good info on how to write surveys

Insightlink 360
Makes 360 assessment surveys easy.

HR & Skills Development Canada
Canadian Labour Market Information

Statistics Canada
Labour Market Activites

SHRM
Society for Human Resources Management

HRPA
Human Resources Professionals Association

Harvard Business Review
Essential Information for Leaders